Why wordpress for your website

When you think of making a website for yourself or for your business, many options are available on internet which includes web design companies and many online web services. Decision to choose one from all of the options can become hectic most of the time. If you want a website that can easily be designed and managed WordPress is the best option you can get from many. Who would imagine that less than 4MB code can gives you hundreds of features to design code and manage your website, but it is true by wordpress.
WordPress is designed and coded taking in consideration that anyone can use it. There are many reasons to choose WordPress but let’s discuss 5 broad reasons that will help you understanding wordpress and making a decision of wordpress as your website code.
1. THE THEMES
There are many free premium themes available on internet which can be the design interference for your website. Many companies also offer paid themes which have better user interference and options to play with. You can choose the pre designed theme for your website which gives you freedom of not to go with the design pain
2. THE HOSTING
When you think of having a website first thing that you need is a domain name and hosting plan to place your website. WordPress makes it easier for you that in almost all the hosting companies’ offer you wordpress install free. You can set up your wordpress in just 5 minutes you just have to click an option in your control panel and that’s it you have wordpress. You don’t have to go in to details of coding to install wordpress in your server. Tough there is an option that you can also install wordpress manually as well but if you have the feature then why wasting time. if you feel tough in choosing wordpress hosting there is my recommendation you can see reviews and views of customers and top 10 cheap hosing companies.
3. Easy and Flexible to use
This is probably the main reason to choose WordPress for your website. It is very easy to manage and you can do almost anything which you want in your website. Either you want to build a personal website or a business one or you want an online store you just need to install WordPress. There are many free or paid widgets and plug-ins which can help you to make your website functionalities. WordPress is not only a blogging platform but it gives you features that a complete CMS(content management system) which gives you liberty to build a fantastic website.
4. THE SPEED
WordPress website can load in less than 2 seconds that is remarkable but you need to use it properly. There are many recommended plug-ins and widgets which can help you loading your site faster and properly. This loading speed gives more options that a person can see your website on very slow internet even on mobile phones and dial ups which give you more visitors and eventually more customers. we have written many articles on website loading time and how to make your website load fast you can view them.

must need linkedin profile

LinkedIn is a social networking website for people in professional occupations. You create your profile with your personal information, your education, your experience etc. On LinkedIn you can join groups, follow companies and look for job opportunities. Here are some tips to make the best out of it.

Make sure your profile appears in search results by searching on keywords, looking at the top results and noting the location and frequency of keywords.

Your profile picture

Use a professional looking photo, not a holiday picture in your swimsuit. Adding a profile picture makes your profile 7x more likely to be viewed by others.

Optimize your location

People search for professionals in specific locations. Be found and help LinkedIn find contacts close to you.

Brand your professional headline

Include information designed to encourage your potential visitor to find out more about you. You've got 110 characters. Make them count.

Align your industry

Be found by the right people by being specific about your industry(s).

Embrace the visual

Show examples of your work like presentations from Slideshare, documents and videos.

Fully connect with your past

Connect the dots with your past as much as possible to allow as many people from your past to find you.

Get connected

If you don't have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd degree connection as you should.

How to improve your Email Marketing

Your customers and clients are overloaded with e-mail every day. So if you want to start your campaign via Email Marketing, it should be very relevant and teasing to reach to your customer.

E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty discounts or promotions.  At the same time, your customers can use e-mail to troubleshoot any problems they have with your products or services, provide you feedback, and ask questions. E-mail marketing takes a combination of know-how and creativity to get customers and clients just to open your e-mail.

Keep it short and simple. The message needs to be clear and consistent from the subject line to the e-mail headline. If you put too much information or try to offer the reader multiple sales or promotions, you could overwhelm them and lose them. Readers are brutal with deleting e-mail, they are looking for reasons to delete and you have seconds to stop them.

Create a value in your E-mails. It is easy to use your newsletters as a means of selling your products or services. It is harder to offer a value to your subscribers whether they make a purchase or not. You should give your readers a reason to subscribe but also to remain subscribed.

Use a third-party e-mail system. These third-party e-mail companies are essential for managing your e-mail lists and maintaining the quality of the lists and the e-mails you send. They can help you to verify the e-mail addresses and maybe some information about your subscribers. Third-party e-mail companies can also offer valuable information about the clicks and other results.

You have to test, test and test again. You have to continue to test and make changes to your e-mail strategy to optimize success.  Experts advise testing everything from the time of day you send e-mail, what days of the week they are sent, display in different e-mail clients to which subject lines you use.

Tips to Take Benefits of Google+ for SEO

One of the most impressive additions to Google is the Google Plus. It is a social networking service that makes Google a social search engine. It features Google +1 which allow users to choose which information is useful and which ones look like a spam.

For small and medium sized businesses operating online, obtaining the right exposure in search engines is not easy, especially if bigger businesses are in the competition. However, with the introduction of the Google +1, even small and medium companies now have the chance to get the exposure that it needed even if placed side by side with bigger companies.

In this feature, if online users find your site, products, or information that you've provided, to be helpful or it exactly what they are looking for, they can click on the Google plus 1 button and your site will be automatically shared to their friends and contacts.

Moreover, when your contacts clicked on the Plus One, they are actually advising their contacts to go and visit the link as it is good. It is nonetheless, like voting for something or expressing fondness on the content. This is where the business marketing comes in.

1. Sign up and create your profile

Since Google+ does not support businesses yet, as the business owner, it is important for you to start building connections with leaders and influencers in your niche market. Begin by connecting with people you are already acquainted with.

2. Learn how Google Plus works

Knowing how this Google feature works is a must. In this way, you will better understand its functionality and be able to make the most of it. Do your best to know everything that there is to know about the Google Plus tool.

3. Build your circles

Once you've become familiar with its functionality, begin creating circles and add people in them. In these circles, you can group your connections and this will allow you to share information only to your selected group. This means, if you have posted something and only wanted to share this with either your friends or co-workers, you can simply just tag your friends circle. Only people in that circle will be able to see what you've shared. If you want it to be seen by the public, you can also do so. This is an excellent method to streamline your information.

4. Post things with value

As with anything else on the web, the general rule is to give value. Post articles or information that you think will benefit the readers. Otherwise, don't post anything at all. Carefully choose what you will share and see if anyone can gain something from it.

Mobile App Optimization in Google Play and iPhone Store

185 billion applications would have been downloaded when 2014 comes to a close. This means that if you're currently developing mobile applications – whether as a tool to build your brand equity or as a source of revenue – there is a sizeable market waiting for you. This also means that there is a shift in focus from developing the best app to making sure that your app appears in app store searches.

Sounds familiar? Similar to the emergence of SEO in the mid-1990s, mobile store optimization is rising fast as a mobile marketing practice. With approximately 700,000 apps available in Google Play and the same number of apps available in Apple App Store, these are saturated markets where apps can easily sink into the background and go unnoticed.

App store optimization can be considered a mobile marketing practice in its infancy stage. Here are a few basic guidelines that can help you ensure that your app gets seen and downloaded by the relevant audience.

What's in a Name?

There are major factors that influence mobile app optimization. These are textual factors, popularity factors and rating factors. How you name or label your app is the first textual factor you need to consider. You app's name is the primary measure of relevance app stores use when someone searches for an app in either Google Play or Apple's App Store. While a catchy name is a must, your app's name should also include a phrase that describes its purpose. For example, "Calorie Buster: Free Calorie Counter for Weight Loss." There are also instances wherein apps are listed alphabetically so you would want to begin with the letter "A" when thinking of a name for your app.

The Name of the App Publisher

Aside from the name of the app itself, the name of the app publisher equally plays an important role in terms of ranking. It is highly encouraged that you include keywords or search terms you would want your app to rank high for in your publisher name. It's also a current best practice to publish your apps under several subdivisions so you can include more keywords.

Great Descriptions to Trigger Downloads

The same SEO principle that good meta descriptions increase click through rate applies in app store optimization. Beyond a good textual description, include visually appealing icons, captivating screenshots and even instructional videos to encourage downloads.

The Number of People Who Installed Your App To-date

Why do you want to increase downloads? Next to textual factors, the next app ranking criteria are measure of popularity. The number of individuals who have downloaded your app so far is a key indication of authority, credibility and trust and these are primary consideration in app store ranking.

Wallflower and Uninstalled Apps

Another reason why you just can launch and leave is the fact that Google Play Store and Apple App Store collate data on the number of people that uninstalled your app and those who are not really using it. You can perform well in app store rankings today, but you can lose this rapidly if these app markets detect a huge increase in uninstallation.

What Users Think About Your App Matters

Lastly, you should pay attention to how users are rating and reviewing your app. Different app markets use the keywords in reviews to rank mobile applications in varying degrees, but what's important is that reviews play a crucial role in terms of influencing users to install your app. Ratings are also important as highly rated apps are usually ranked higher than poorly rated ones.

How to Give Your Old WordPress Blog Post an SEO Makeover

One of the most popular content management systems that emerged over the past few years is WordPress and many organizations used this open source blogging platform to regularly give their audience fresh content. WordPress customization quickly became in demand and today, marketers are wondering how they can breathe new life to their previous WordPress blog posts.

Prioritizing Which Blog Posts You’re Going to Update

If you’ve been blogging for quite some time, chances are, you have accumulated multiple posts. Unless you have all the time in the world, updating each and every post is nearly impossible. This is where Google Analytics for WP comes in. By giving you the ability to identify which pages are generating the highest traffic, Google Analytics is definitely one of the best SEO plugins for WordPress.

Renewing Old and Outdated Information

One characteristic of a good blog post is being able to provide readers with current tips and technique to provide solution for a specific problem. But as every internet marketer is aware of, the best practices of today are not necessarily relevant and applicable in the future. For example, a blog post of an SEO company may talk about link building as the most important strategy in online marketing. We all know that’s not exactly true today as successful SEO is a product of many tactics such as social media, PR, content marketing and Google Authorship among others.

If the revisions are small and minor, you can just edit your previous blog posts and re-publish. Just be sure that you put a disclaimer at the beginning of the entry that it was previously posted and that minor tweaks were done given the recent developments.

Repairing Broken Links

One of the major problems of old blog entries is having broken links – whether these links are internal or external. This can be due to different reasons. It can be because the pages your previous entries were linking to have been moved to different locations or they don’t exist anymore. Whatever the reason may be, having broken links on your blog makes you look unprofessional and it ruins your visitors’ user/reading experience.

It comes as no surprise that some of the best SEO plugins for WordPress are meant to detect these broken links.

Purging Your Old Posts of Spam Comments

Spamming became rampant during the pre-Penguin and pre-Panda era. Check your highest traffic generating posts a couple of years back and you will find remnants of this black hat SEO tactic in the form of spam comments. Unfortunately, there are no WP plugins that you incorporate into your blog to get rid of these spam comments.

If you really want to flush out spam comments from your old blog entries, you need to do it the long way. Using Google Analytics, identify old blog posts that are still getting a significant amount of traffic and start with them. One by one, review the comments and delete all comments that don’t add value to the conversation and those that are just outright spams.

Boosting Your Previous Entries’ SEO Value

Using Google Analytics, you can investigate in-depth to determine which keywords are bringing in the most traffic. There might be keywords that are contributing to traffic, but are not really in line with your business or content marketing objectives. From here, you can change your target keywords to create a more strategic and search engine optimized blog entries.

As for the best SEO plugins for WordPress, worth mentioning is the WordPress SEO plugin created by Yoast, With this plugin, you can easily create SEO-friendly meta descriptions, headlines and even help you create a highly effective keyword strategy.

Another great plugin is Scribe SEO. This is a paid plugin and is ideal for SEO rookies. This will help you learn about SEO best practices including coming up with an extensive keyword research, internal crosslinking and content analysis.

What Benefits Of Having a HTML5 and CSS3 Websites

HTML and CSS have long been the web developers’ best friends. Together, they have built the web with platform-independent websites. Built with the intention of creating websites suitable for all platforms, these scripts find support in all major web browsers on PCs, laptops, tablets, smartphones and other mobile devices. Due to this platform independence and versatility, these are the most preferred scripts when it comes to building websites. The latest releases of HTML and CSS are known as HTML5 and CSS3 respectively and offer a host of added features, better performance and breathtaking graphics for the modern, new-age websites.

Here are the top 5 benefits of HTML5 and CSS3.

1.Better Ranking

If the website does not have a good layout and design, then it cannot rank well on highly advanced search engines like Google. The website should be semantic, with a clear format and good readability. Otherwise, all the content marketing and social strategies will go down the drain. HTML5 and CSS3 are read very well and a compatible across a range of browsers, which makes them the top choice for a good rank.

2.Offline Browsing

HTML5 and CSS3 can store web applications locally with the help of an offline application cache. This ensures that, like an app, you can view websites offline as well. Therefore, certain pages can be read and browsed on the go. The cache also ensures faster loading and better overall performance of the website.

3.Platform Independence

Like its predecessors, both the scripts offer very consistent platform independence, and are also supported by the latest releases of all major web browsers.

4.Cost Effective

Thank to its platform independence, the code is reusable across many platforms, which significantly lowers the total cost of development and maintenance. Web application is moving more towards an all-encompassing hybrid approach.

5.Business Intelligence

Business Intelligence (BI) just became whole lot easier, effective and accurate thanks to the latest version of these two scripts. They have better ability to collect, collate and use the data with the help of some cross device analytics tools that are based on the browser, and track the user’s movements.

Apart from the above mentioned points, there are still more benefits of HTML5 and CSS3, like improved geolocation for better geotargeting and local business promotions. Apart from this, its native video support enables faster, high-quality viewing experience. The two truly are the modern-day tools for businesses to build a better web presence.

Why Does Your Business Need Responsive Website Design

Responsive Website Design is the latest trend in web designing and it has attained more popularity with rising use of smart phones and tablets. Smart phone and tablet users are increasing by the day and they are more interested in surfing the internet through these devises, than the traditional desktops and laptops.

Responsive Website Design Services came into being with the change in screen sizes, from extra-wide desktop monitors to the 4 inch screens of smart-phones. So, with the rapidly changing screen space from personal PC’s to tablets and smart-phones, it has become important for websites to re-size itself to the screen shape of the device being used. The layout of your website should change as per the device on which it is being viewed. The website should be responsive to all kinds of devices like – desktop computer, laptop, smart-phones, mobile phones, tablet or even smart TV.

The importance of a website for businesses, in today’s world is immeasurable. With the advancement of website technologies, it has become crucial to have a website, which is far more than engaging. Your website needs to act like a tool for your business and that is where responsive websites come into the picture. Since its launch, Responsive Website Design Services have become one of the main prerequisites of online businesses.

If you want to provide your users with an easy and navigable website, then Responsive Website Design is the right technology to invest in. Advantages of having a responsive website design are many, but here are some of the prominent reasons why your business needs a Responsive Website Design Service:

Responsive Website Development will not only save your money but also your efforts. Not only will you have a website that will operate well on all devices, but it will also eliminate the need to have an exclusive mobile website.

You will not have to spend on multiple versions of your website. A single site will suffice all your website requirements.

Users are usually in favor of visiting websites that attract as well as engage them and Responsive Site Development definitely increases a business website’s appeal. You will be able to attract more potential customers, giving a boost to sales of your company.

Responsive Web Design will help you stay ahead of the competition, as it helps to deal with high bounce rates on websites.

Responsive Web Design is the future for business websites and the sooner you adopt it, the better it will be for your online presence. Switching to Responsive Web Design is a wise decision, which will benefit your business in the long run.

What is good web design ?

We all have our favorite websites that look cool and trendy-but what does it really take to create a well-designed website ?

Well the first thing to say about a well-designed website is that it’s not all about looking cool! The key principle to good web design is to improve the usability of a website and not to create a piece of meaningless online art. Good visual design can significantly improve the usability and appeal of a website – by engaging with the user, setting the right tone of voice, leading them on a journey through the website – and finally to ensure that the visitor achieves what they intended when they first arrived at the site. A click-of-the-mouse relies on user-friendliness, which is why good visual design is vital for a successful website.

Here are a five guiding principles for effective website design :

1. Don’t make website visitors think too much!

It might sound obvious but most people don’t like to think too much… they want everything to be easy for them, which is why a successful website will present information in a clear and expected way.

2. Tell your visitors what you want them to do :

A journey through a website needs to be intuitive and should guide a visitor to where they want to go. Understanding the target audience is imperative – but good web design will create those compelling ‘calls to action’ to create conversions from a website.

3. Look and feel :

Good creative can make all the difference to whether a visitor stays on a website or leaves to look elsewhere. Good design projects tone of voice through the clever use of layout, images, headlines, calls to action, colours and fonts. It’s a complicated mix – but get it right and a website will be sticky. Get it wrong and a website will fail.

4. Negative space is the designer’s best friend :

Empty space in a design layout is good. It can be tempting to get as much information onto a web page as possible, but it does’t work. The human brain can’t cope with cognitive load. When a web visitor arrives on a web page the brain scans the page and looks for what stands out. Good design will give information room to breathe. Truly; less is more.

5. Review and improve :

In the old days of print the design of a company brochure would have a shelf life of perhaps 2–3 years. In today’s online space a website design must continually change and adapt. This process of continuous improvement – through testing and refinement – will ensure that the creative style of the website is optimised to meet the needs of the website visitor and the business objectives of the website owner.

Good, creative web design is about so many things – and websites that deliver good user experience to achieve the objectives of the website owner and the needs of the target audience will always be successful. Design is a true ‘investment’ in a website – and done properly can make all the difference in the world.